Club News

Club Update Academy & Community

Welcome to this update on our Community & Academy departments. Firstly, during this period it has been very pleasing to see the engagement and positivity from our young people from across the Highlands- participating in a range of our programmes since lockdown was introduced.


I am indebted with thanks to our Community Manager Gordon Duff, who has been leading our For Our People Campaign. The campaign has been a terrific success in supporting our local community and as our funding is almost expended, we are trying to find ways to still maintain some level of service. So far, the project has seen 381 meals delivered, supporting 84 local families. This has resulted in 201 miles being covered and 50 bags of food being delivered to the food bank here in Dingwall further supporting our local community. We have also made 571 phone calls to fans including our senior season ticket holders to ensure that as many of them are supported during this period.


The campaign has grown arms and legs very quickly and we, as a club, were able to do a range of challenges online- including skills challenges and our Over 70 Keepie Up challenge in homage to the Over 70-year olds who were the first to be placed into lockdown. The Over 70 challenge gained over 1,000,000 views online and saw entries from Staggies Players past and present as well as other football figures from across the game including Scotland and Shrewsbury striker, Jason Cummings.


We also created a range of educational materials to support families and young people during this challenging time. Delivering two ‘Learn from Home’ Workbooks and a ‘Fun for You’ workbook, we were able to support young people with fun, engaging content to keep them focused. These resources were also offered to a range of local schools to support their e-Learning and some have chosen to roll this out as part of their Health & Wellbeing indicators.


Through the innovation and quick-thinking of our Community and Pre-Academy Manager, Gordon Duff, we have also started to deliver an “Online Academy” that sees us working towards our target of delivering our weekly commitment to our academy players through online platforms as part of our Club Academy Scotland targets. So far, the sessions have received fantastic feedback and we are now also embedding in a range of special guests covering topics such as Personal Training Sessions, Yoga, Digital Awareness and Resilience in young people.


As we round up, it has been a very productive period in our Community & Academy departments as we see great strides being made in supporting our people and staying true to our club motto of ‘More than just a football club’.


Steven Ferguson,

CEO Ross County FC




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